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'Artstar' on Gallery HD: The Art World
Tries Realism
(the TV Kind)
By Randy Kennedy
May 28, 2006

To mangle a question from MTV's "Real World," what happens
when eight artists, aged 22 to 68, are jammed together in a SoHo studio
for a month, subjected to withering criticism, marched before wealthy
collectors, ordered to collaborate, asked to perform (even if they're
not performance artists) and persuaded to dress up in tights for a
neighborhood parade, all while being followed constantly by television
cameras?
What happens, in other words, when artists stop being polite and start
being real?
According to the participants in a new art-world reality show making
its debut on Thursday on Gallery HD, a high-definition channel available
on the Dish Network, everyone managed to remain quite real and more
or less polite at the same time. "There weren't any sort of caustic
moments that I remember," reported Virgil Wong, one of the artists.
No drunken fights? No late-night clubbing? No hookups, followed by
tearful breakups? No naked hot-tub parties?
There was, in fact, no hot tub anywhere near the huge studio space
on the Avenue of the Americas where, late last summer, the artists
were put together in close quarters to interact, create art and, the
producers hoped, make compelling television in the process.
And even if there had been some communal spa equipment, the artists
— most as ambitious and hard-working as any up-and-coming investment
banker — probably wouldn't have taken the time to use it. Many
said the reason they decided to audition for the show, called "Artstar,"
and submit to the conventions of reality television was for that precious
bit of promotion that could make the difference between an art world
career and a parttime passion.
"This is my opportunity," Sy Colen, one of the artists,
says in one episode. "I w people to see my art. I've lived alone
with my art — in the basement." ant The eight-episode show
is a collaboration between Jeffrey Deitch, the SoHo art dealer, and
Voom, a high-definition satellite network. The producers came to the
project with an odd mix of television and art experience. Besides
Mr. Deitch, they include Tamar Hacker, an Emmy-winning producer who
worked on the PBS series "American Masters" and has helped
make documentaries about Alfred Stieglitz and Robert Rauschenberg,
and Abby Terkuhle, who as founder and president of MTV Animation brought
"Beavis and Butt-head" to the nation. When an open call
was issued in March 2005 for artists to audition, about 400 showed
up in SoHo on a frigid Tuesday morning. They lined up for three blocks
around the Deitch Projects gallery on Wooster Street for the chance
— if they were lucky — to get 30 seconds of attention
from Mr. Deitch or one of the critics and writers he had enlisted
as judges.
Two artists camped out in sleeping bags to be first in line. An artist
collective at the back of the line hid inside a huge foam-rubber head,
with a cigarette the size of a baseball bat jutting from its mouth.
("Is this the line for Aerosmith tickets?" one artist inside
the head asked, trying, like many others there, to mock the event
while still shivering to be a part of it.)
The show describes the eight artists who were eventually chosen as
unknowns, but some were a little better known than others. Bec Stupak,
29, is a founding member of the Honeygun Labs collective, which has
drawn a lot of attention for creating the videos in the psychedelic
installations of Assume Vivid Astro Focus, also known as Eli Sudbrack.
(Mr. Sudbrack's work, often collaborations, was in the 2004 Whitney
Biennial.)
Mr. Wong, 32, has been awarded a National Endowment for the Arts grant
and had a short film accepted by the 2002 Sundance Film Festival.
And Mr. Colen, though not known in the art world himself (he was a
social worker for more than 30 years before retiring and making what
Mr. Deitch describes as "driftwood beatnik sculpture"),
is the father of Dan Colen, a sought-after young artist whose work
is in this year's Whitney Biennial and in an exhibition now at Deitch
Projects.
In a recent interview Mr. Deitch insisted that the main criterion
for choosing the participants — who also include Gigi Chen,
24; Abigail DeVille, 24; Christian Dietkus, 23; Zachary Drucker, 22;
and Anney McKilligan, 30 — had been the quality of the work
they had hauled into his gallery that day. After all, he planned from
the start to show the artists' work in a group exhibition (which happened
in February).
But he clearly also wanted a few artists who he knew had stronger
potential. And he acknowledged that, in consultation with the producers,
he was also looking for people who were a little telegenic, both individually
and with the other artists.
"We certainly were thinking about that," he said, "and
who would have a personality that would project." But he added:
"It's not that different from the way we look at artists who
we want to get involved in the gallery. It's the whole personality.
And generally people who, in their way, have a very distinct personality
are often the more interesting artist."
The challenge for the producers, Mr. Terkuhle and Ms. Hacker said,
was to find a way to film people making art so that it would not feel
like watching paint dry, while also not relying too heavily on the
clichés of reality television.
So the artists — like participants on "The Apprentice"
or "Project Runway" — were given a forced march of
activities in addition to making their individual works. And these
mandatory extracurricular events were filled with some of the movers
and shakers of the New York art world.
The artists visited Yvonne Force Villareal, the chic art consultant
and founder of t nonprofit Art Production Fund. They were taken to
the lavish, art-filled Time War Center apartment of Tobias Meyer,
the director of Sotheby's contemporary art department worldwide, and
his partner, Mark Fletcher, an art consultant. They chatted with Jeff
Koons and, not coincidentally, with some of Mr. Deitch's artists,
like Ryan McGinness, Steve Powers, Jon Kessler and Kehinde Wiley.
They had to create performance art pieces. (Mr. Colen, no performance
artist, simply told a story about once helping his son pack.) They
also had to work together to build a float for the SoHo Art Parade
and dress up to participate in the parade, a stunt that precipitated
perhaps the closest thing to actual realityshow drama in the show,
said several artists, who thought about rebelling.
"There was a lot of bickering about it," Ms. DeVille said.
"I mean, come on, a parade?"
Mr. Colen, under protest, ended up dressing as a birdman, wearing
his wife's old dancing tights and a mask with a beak. "I'm not
accustomed to wearing tights," he said dourly.
Mr. Wong, whose art plays with the idea of medicine and science gone
awry, said the producers and camera people had been merciful for a
reality show: no hidden cameras or constant surveillance. "I
recall taking a quick nap and waking up with the camera right in my
face as I was regaining consciousness," he said. "So there
were some moments like that, but not many."
Asked whether — in true reality tradition — there is a
winner chosen at the end of the show, Mr. Deitch grew vague. But at
his gallery recently he showed off the large, wildly inventive collage-type
work of Ms. DeVille, a Bronx native who is now a student at the Fashion
Institute of Technology, and said that her work had matured more than
any other artist's in the show. Through his connections the work sold
at the February show for a modest five-figure sum to a Belgian collector.
Ms. DeVille, who had to drop out of school for three years to work
and was having a rough time before landing on "Artstar,"
said she had never been all that crazy about reality shows, but that
she had a new appreciation for them now.
"I was kind of giving up on my work before," she said. "I
was just working as a messenger. I think I even delivered to Deitch
before."
bout Titian, the painter Philip Despite the bird costumes and the
occasional outbursts of artistic temperament, Mr. Deitch said that
that the show would probably end up feeling more like PBS than MTV,
and that he's happy about that. On the Dish Network, which has 12
million subscribers, the show joins other mostly cerebral art programming
on the Gallery HD channel, including programs a Pearlstein and the
influence of the Saatchi Gallery in London.
"I wanted it to be about how young artists enter the art world,
how they make the transition from being unknown with a lot of ambition
to being known artists who have a profile in the art community,"
Mr. Deitch said. "I was always advocating moving it as close
to a documentary as we could, so that people could watch this and
learn a lot about what an artist is today."
He and the producers are cagey about exactly what happens over the
course of the show's episodes, trying to preserve some of the surprises.
The artists have also been asked not to reveal too many details. But
in interviews, a rough outline emerges that casts Mr. Colen as the
Richard Hatch — albeit clothed — or at least the Rudy
Boesch of the show's contemporary-art island, and that tends to make
Ms. Stupak, because of her already-established art connections, something
of a diva. (Mr. Deitch said he broke the rules of the show by deciding
to give Ms. Stupak and her collective their own exhibition at his
gallery in January.)
Ms. McKilligan, a Brooklynite who goes by the art name Anney Fresh,
ends up shouting at Mr. Colen in a scene that she describes as "probably
the high point of the show, emotionwise." She also has problems
with Ms. Stupak, whom she castigates once on camera for taking too
long to glue feathers to her eyebrows.
"She dropped the ball on a lot of things because she wasn't a
team player," Ms. McKilligan complained in an interview.
But she agreed with Mr. Wong that for hardcore reality-show fans with
low interest in out-there contemporary art, the show probably provides
little to feast on. "I thought it really could have been a much
more exciting show," she said. "I kept trying to whip people
up."
"And unfortunately," she added, "there was no romance
either. Three gay men and an old man? Not exactly a lot to choose
from."
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